On a scale of 1 to 10, how would you rate the importance of using proper spelling, capitalization to begin sentences and punctuation to end, in our role as Admissions Representatives? Of course the increase in texting has caused many to shorten words and not bother with punctuation, but as educated professionals, we should know the difference and when to apply accordingly. We are employed with educational facilities so what does it say of us when we begin an e-mail to a prospective or future student with "hi enrollment x. i look forward to seeing you soon and no that you will be successful. thanx :-)" Do you believe we should be the change we wish to see in our students and graduates?