We specialize in serving a very specific niche population where traditional or even current marketing is often a less important tool than alumnae relationships. We do focus on current trends and social media but most of our students arrive through word of mouth or family connections. This means that our presence in community events and institutions is much more significant for recruitment and retention of students. Our meetings dealing with admissions frequently stress that the single most effective tool for us is overall 'face time' and personal connections forged over time with student administrators in school and with parents and family of students.