Social Media is advancing in the way people communicate personal, business, and advertisement for an event or product. I still believe the best way to promote and make people aware of your product is face to face. Word of mouth is number one for marketing your product. People feel a better connection if you interact with them face to face. You can have a business card or brochure and place it in their hand and be genuine. A prospective student would remember you(rep)as being more personalable. Social Media is a good tool to use, but nothing will beat face to face, with a business card in hand.