The material covered in this course has given me input on many different ways to reach out and let people know what we do and how we contribute to our community and industry. These techniques seem simple and straight forward. I know that lack of time is always an obstacle for all of us, but I will implement at least a few of these techniques and measure the results. I always directed our resources towards potential students looking for a new career, but never looked inside of our own industry. The first step I will take is to build relationships within our own industry through direct mail followed up by phone calls and newsletters and measure the results.