Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Amy, Things like how to open a Twitter account are not covered in this course since this course is focused on developing a strategy. However, it is quite easy to open any social media account you want. Twiter, just like all other platforms, walks you through registering a new account when you simply visit the site. Part of developing a strategy does require you to first become familiar with the tools so you gain a better understanding of the culture of the communities behind the tools. Don't forget, these aren't just tools, there are people behind these tools so we… >>>

Hello Amy, Your struggle of whether or not to accept invitations to connect is normal. Without institution policies, I advise people to use their personal judgement since the institution has not provided guidance. I personally look at the following variables when connecting: Do I truly know the person? If I don't know the person, are they transparent with why they want to connect? Is it clear from their profile that we have commonalities? Does the person requesting a connection have a complete profile (lack of a complete profile means unwillingness to disclose and I don't accept)? With students, again, it… >>>

I think it depends on how people view "sales."  The word tends to have a negative connotation, thus, if one has a negative view of what "sales" means, they may not like this idea.  I believe that the reality is we all "sell" something, even ideas.  Instructors must get buy-in from students so that students see the value in what instructors teach.  For instance, a student may think their English class is a waste of time simply because they don't see the relevance to their career training.  Outstanding Instructors "sell" the relevance by making the connection between the topic and… >>>

Tabatha, What were the reasons for choosing Twitter, LinkedIn, and Facebook? What Career Center goals will you want to accomplish with your social media strategy? Consider these questions as you take the course and think about what you'll measure and how you'll measure to see a correlation between your social media strategy and your goal(s). This is important before identifying what platforms you'll use and what your tactics will be. Robert Starks Jr.
Discussion Comment

Helllo Amy, Every institution has different policies regarding social media usage. Some institutions still have not yet developed policies. I can tell you that in some instances, institutions consider communicating with students through personal pages such as yours, "Fraternization," and only allow direct communication and "friending" once they are in graduate status. Thus, one would be required to have a fan page set up in the name of the Career Services department under these circumstances. Some institutions require that campuses make formal requests to a corporate office such as compliance with a needs statement arguing the purpose of the page… >>>

Hello Amy, Some of my responses to other learners have been unique to their individual circumstances such as a response to an individual at an allied health school indicating top medical social networks. However, I suggest that you review the resources section of the course where I have provided a tremendous amount of information to use beyond the point of completing this course. After reviewing, please let me know if you have specific questions, resource needs, etc. and I would be happy to expand upon what has been provided if you do not find what you are seeking. If you… >>>

Amy, Well said! I couldn't agree with you more and love your philosophy! Thank you for sharing your perspective. Robert Starks Jr.

Robert - you're right.  There are so many great tools that can be used.  It's pretty exciting if you ask me!

Jessica, Great strategy. Have any surveys been done with students/graduates to discover what they would like to see from the Facebook page? Robert Starks Jr.
Jessica, Facebook makes sense for the demographic you have and because it has 1 billion users, making it the likely platform for future late adopters. I wonder if asking truck drivers to post their pictures of where they travel might be one way to engage them - seems like it would be such a great way to get them involved and more engaged by showing others where their career is taking them. Have you thought of other tactics to try to get them actively engaged? I would love to hear your ideas. Robert Starks Jr.

End of Content

End of Content