Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

A learning tool is a tool to create or deliver learning content/solutions for others, or a tool for your own personal or professional learning.

 Here is the Top 100 Tools for Learning 2012 as voted for by 582 learning professionals worldwide. 

 

As technology has enabled new ways for jobseekers to market themselves, will the resume be replaced?  Why or why not?  If so, by what?

Jessica, Can you share the connection between your social media activities and what specific career center goals you'll be trying to improve through your social efforts? What metrics will you be correlating to social media activities to determine success and how do your post types fit into your strategy? Robert Starks Jr.

Google released an insightful study entitled 2012 Education Trends through the Eyes of Your Customer.  This research study was based on their internal search data, Compete clickstream data and the results of a brand perceptions study with Ipsos OTX.  Among the findings, here are some highlights:

  • 80% of education search query paths end without a conversion.
  • 1 in 4 education researchers never even look outside the web.
  • 9 in 10 don't know which school they want to attend at the onset of the journey.
  • 2 out of every 3 researchers who use video do so to understand specific features of
  • >>>

Dr. Patterson, a fellow Lounge member, recently shared this article while referencing it in an insightful response to a posting.  It's a very good article so I wanted to bookmark it for others to read.

Dr. Patterson,

As I read your extremely insightful comments, whereas you may have had an "aha" moment, I had an "Amen" moment!  All jokes aside, your comments have contributed greatly to this discussion and I thank you for sharing and allowing us all to benefit.  

Presuming an institution's leaders embrace feedback as defined in your comments, what do you (or anyone who wishes to contribute) suppose might be the challenges to establishing effective institutional feedback loops?  How is this designed? What does that look like in practice within institutions and what are some of the ways institutions can intervene… >>>

Dr. Carlson, thank you for your insightful comment.  Quality, Compliance and Customer Service  seem to sum up some critical guiding principles.  I am curious what guiding principles others might add and what insight others have on how exactly these principles are cultivated, demonstrated, and measured within organizations.  I look forward to more shared insights from other career college leaders!  Thank you for sharing!  

Brent, I'd like to play devil's advocate and ask you the benefits of not waiting until you have graduates to begin initiating your social media strategies for Career Services. How might establishing a Career Services presence now influence your relationship with students who will become graduates? What benefits can you identify of beginning immediately vs. waiting for more graduates? Robert Starks Jr.

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