Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Discussion Comment

Stacey, I hear you on this one. I remember similar challenges. Because career professionals rely on others (gatekeepers) to partner with us to provide us with what we need to do our jobs, relationships are essential to our ability to optimize our results. Often, when I was a Director of Career Services, we had some Registrars we frequently interacted with at other schools to get enrollment verification. These are people we would send thank you cards to or go out of our way to do something nice for them. In the event that such people are on social media platforms,… >>>

Discussion Comment

Hello Stacey, This is a big question that requires a thorough response – so, here it is for you: The challenge you present is how can one intervene with a robust plan that helps students get experience before they graduate and how does social media play a role in that overall plan? A number of intervention strategies I’m sure you’ve already identified are developing programs such as internships, externships, service learning programs, volunteering opportunities, etc. that encourage students to get experience while they are in school. The ideal situation is when you can make experience a required part of the… >>>

Hello Stacey, I love the vision you have for a scalable solution to building affinity with your population as a means to encourage the outcomes you want. I see your challenge having oversight of multiple departments. I think you'll appreciate the tools available to help you not only use social media platforms as tools to scale your relationship-building efforts, but also to automate and manage your activities more efficiently. If you plan on using multiple platforms, the course discusses tools that can help you manage your activities. Thanks. Robert Starks Jr.
Discussion Comment

Stacey, Before identifying a tool, you'd have to first identify your goal. Let me give you an example. The reason Career Services conducts workshops is to educate students. The idea is that educating students improves their career readiness, thus, increasing their likelihood of success which is a win-win. In this example, if your goal were to improve the career-readiness of students by scaling your educational workshops (Reaching more students), you could use a few tools to help you accomplish this goal. So, you might choose to create short video snippets covering a variety of career topics and have a Youtube… >>>

Stacey, I hope some of the content in the course can help enhance your case for the importance of a social media strategy that align with your goals. It is definitely a challenge that can be difficult to overcome. Do you happen to know why the sites are blocked? Have all the reasons been articulated? Robert Starks Jr.
Stacey, I hope some of the content in the course can help enhance your case for the importance of a social media strategy that align with your goals. It is definitely a challenge that can be difficult to overcome. Do you happen to know why the sites are blocked? Have all the reasons been articulated? Robert Starks Jr.
Hello Stacey, Thanks so much for introducing yourself. As you progress in the course, if you have specific questions about anything, I encourage you to reach out and post your own discussion topics in the forums. I think social media will prove to be a valuable approach to designing a strategy to help you overcome your obstacles.

Stacey, I shared these 10 tips in forum 3 but since you mentioned LinkedIn, I thought I'd share them with you in case any of them might be helpful to you when discussing some basics on optimizing a LinkedIn profile: 1. Build a 100% complete profile and create a vanity URL for your profile. To create a vanity URL, instructions are in my blog post: http://bit.ly/u7iH0k 2. Use a professional-looking head shot photo consistent across all social media platforms you use (This is brand consistency) 3. Optimize key words in your profile that align with target industry/job since profiles become… >>>

Hello Stacey, That does sound very challenging. What you bring up actually is very interesting to me. What do you believe to be the reasons why the sites are blocked? I'm wondering how you would describe the benefits and if you believe others see the benefits as you see them. Can you share your thoughts?

 

Digital Darwinism

Brian Solis, new media expert and best selling author, has observed what he refers to as Digital Darwinism, when society and technology evolve faster than the ability to adapt. Certainly, businesses are struggling to adapt but what about Career Professionals?

Social Media has Changed Everything

Web 2.0, social media, mobile technologies, and the ability to analyze massive amounts of new data to discover new correlations, patterns, and insights have fundamentally changed business.  Certainly, these examples have had a huge impact on society as evidenced by the growing amount of people who have access to the internet, engage… >>>

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