Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Hello Katya, I share your passion for education. I agree that the one-on-one, individualized approach has a great impact on how one learns. If you imagine how social media has basically digitized peoples' lives, intimate aspects of their lives such as their travel patterns, the events they are attending, the articles they are reading, the brands they "like" on Facebook, the people in their circles of influence, and even their relationship status and purchasing behaviors are all recorded data. What is fascinating to me is that innovators are considering how a similar model of data collection could be used in… >>>

Discussion Comment

Hello Dina, I noticed you focused on comments, likes and shares as well as the acquisition of new fans/friends. Are you using both a Facebook profile and a Facebook fan page? What overall goals are you using Facebook for? The reason I ask is because reviewing comments, likes, and shares is a good way to measure engagement which tells you how to modify the way you keep your audience engaged but I am wondering how you are measuring whether or not your Facebook strategy is resulting in an improvement in your Career Center goals. For instance, if you were to… >>>

Hello Katya, I appreciate you providing your perspective. Social media has disrupted so many aspects of our lives, it can definitely seem as if the more you learn, the more you realize you don't know much. The rate of change is phenomenal which is what makes the topic so confusing to many, yet at the same time, exciting. This is why I personally love being a continual student of disruptive technologies and how they are changing human interaction, business models, business protocols, culture, etc. You raise a point made in the course which emphasizes the need to be an early… >>>

Social media is a broad topic with many implications. This course focuses on developing a strategy for one's career services department. There is so much more to learn beyond the course content by tapping into the collective knowledge of the group. However, this is completely dependent upon you and if you choose to interact to collaborate by teaching and learning from one another. Introduce yourself and explain what you hope to learn in this course. I encourage you to read the posts from others in every forum. If you see something you can help someone with, something that you want… >>>

You've learned about the importance of purposefully constructing your own personal learning networks (PLNs) for professional development and you know the concept of influencers. Who influences you on social media? If you aren't currently a heavy user of social media, explain how you will now go about constructing your personalized PLN. I'll provide you a short list of some of my favorite people to follow on Twitter from who I learn a great deal: @heatherhuhman - Career expert who focuses on advice for Gen Y and for those seeking entry-level jobs @JohnSumser - Editor of HR Examiner who is always… >>>

Some people think social media is merely a fad merely representing a new tool for communicating. Just 10 years ago, the idea of collaboratively created directories of people that mapped their achievements, relationships, experience, skills, and interests sounded a little crazy but today we call it social media. So, if someone told you social media is just a fad or is not as important as everyone is claiming, what would you tell them?

Social media isn't simply technology that facilitates human interaction. The technology has changed human interaction and relationship-building. Consider social networks for dating and group activities and that people are now getting married after having met online. If social networks influence how we build rapport, trust, and form strong relationships, social media has a great impact on career advising. It doesn't stop at relationship-building however. Career Advisors have much more data at their disposal to identify behavior patterns, circles of influence, and common interests from the information constituents disclose on social media platforms. This information offers insight that can be transformed… >>>

Discussion Comment
Paul, This phase one strategy makes perfect sense. You will find the PDF document in the last section of the course very helpful which specifically addresses how to launch a Facebook strategy and market it to your students. Once you create your Facebook fan page, you will also be able to use Facebook Insights for measurement and don't forget bitly.com to create tracked URLs if you wish to measure click-through rates for promotions. Robert Starks Jr.

John, 

You give some very practical advice here and I particularly liked your mentioning of the global student which I haven't seen talked about often.  The variables you indicate that impact retention are extensive and a good reminder why retention can be so challenging.  Thank you for contributing this excellent blog.  It provides excellent insight.

Discussion Comment
Paul, When you create your Facebook page, what will be your strategy behind using it? Do you plan on measuring your strategy's impact? Robert Starks Jr.

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