Robert Pearl Starks

Paul, You're so right. Many individuals still don't understand how to use such tools. They think using them equates to building a profile and simply having a presence so you are correct. Some basic guidelines to help you with LinkedIn are as follows: 1. Build a 100% complete profile and create a vanity URL for your profile. To create a vanity URL, instructions are in my blog post: http://bit.ly/u7iH0k 2. Use a professional-looking head shot photo consistent across all social media platforms you use (This is brand consistency) 3. Optimize key words in your profile that align with target industry/job… >>>

alexander, I think you have already identified ways to establish the boundaries that you feel comfortable with that are no different than how you would establish boundaries in your interactions through social media. Another way to establish the boundaries that you feel comfortable with (since everyone will be different) is to simply establish expectations by educating your students on the use of social media for career development. If you guide your students and educate them on how to manage their personal online brands, how to present professionally via social media channels, how to appropriately use social media tools, and how… >>>

alexander, How do you currently track employment rates relative to your social media strategy? Do you track job leads sourced from social media? Can you please share with the forum how you are specifically able to identify the effectiveness of your social media strategy correlated to employment rates? The number of followers on Facebook measures the size of an audience, but it does not measure effectiveness of a strategy. If your overall goal, for instance, was to use Facebook as a means of improving the marketing of your events, I don't recommend using the metric of followers but rather, have… >>>

alexander, I think after going through the entire course, you may have a better idea as to why you may want a separate Career Services Facebook presence. It depends on what your goals are. I would say in general, if you wish to engage and interact with your students, having a Facebook page is important since data tells us that the attention of this audience is on the internet, and more importantly, the majority of their time is on social media. Facebook is the largest and most engaging platform so I believe it is strategic for Career Services to have… >>>

alexander, Please let me know if you would like me to further elaborate on something specific after reviewing my response to Katia's question. I believe you will find the suggestions to answer this question as your question is the same as hers. I mention that on social media platforms, the user is the one who determines what they disclose and share so if you wish to be more private, this is simply a decision to be strategic in your choices regarding your social media usage. Additionally, you can create a separate account used for professional purposes if you wish to… >>>

Marcus, How do you leverage what you know engages students to accomplish your career center goals? For instance, if you know success stories engages and interests students, consider using Facebook to announce that students can come into the Career Services office on a scheduled day to meet a successful alumni. In this example, you would be strategically using Social media and your knowledge of what engages your students to encourage that they visit your office (assuming you are a ground campus). Or, if you are online, hold a Tweet up where students can chat with an alumnus via a live… >>>

Paul, You will find the document at the end of the course helpful to you in starting a Facebook page. In fact, there are many other tools listed near the end of the course. LinkedIn has become the standard for professional networks but make sure to review some of the tools available that allow students to have a professional presence on Facebook as well such as BeKnown and BranchOut. I encourage you when teaching students how to use a platform like LinkedIn, that you make them aware that what you are teaching them truly goes beyond LinkedIn and it is… >>>

Angela, Many career services professionals take the approach of helping to educate their students beyond self-marketing and help them understand their industries more as a strategy to have student become more career-ready. Youtube may or may not have the type of learning content you are seeking specific to medical billing and coding, but it definitely has many videos relevant to career advice. Additionally, SlideShare is a great resource to share learning content with your students. One SlideShare account relevant to Medical Billing and Coding that might have information your students would find valuable is at http://www.slideshare.net/bobkruse/how-medical-billing-and-coding-services-help-healthcare-practices. Additionally, I encourage you… >>>