Dr. Susan Schulz

Relying on word of mouth and your website is the best marketing, in our opinion. It says your school has established its brand as THE place for training. And that is a great position to be in. Of course it is important to monitor results and put in other marketing strategies as needed. Joining assocations is a great way for people to learn about your school. Student success stories bring amazing results. That's why many schools develop alumni associations with a focus on successful students. It is sooo motivating. New locations are reasons for press releases. It's a good idea… >>>

You may be new to Placement but you really know what is important, Paula. You are right that admissions needs to be armed with the facts about how your school trains students to get jobs, how you assist with the job search, and how successful grads are. We think that the Placement department should sit right along with Admissions! The reality is that prospective students want to know about where they are going to get jobs. That's the most important question when they interview. And you are right that Placement does impact on retention. When students see how successful grads… >>>