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Gemma ,

That is a great strategy. I know that you have several experts particularly in the food industry that also have great blogs. You could have them follow an expert on a topic and then compare it to the industry trends. Just a thought. . . .

Dr. Kelly Wilkinson

I would offer them a link to an article (short) relevant to the topic.
And one of the questions I would ask would be i stets test their knowledge on the subject, as an example…

Please take a look at this article; and tell me if this meets the requirements from our chapter reading. Does it help you better understand and how can you relate back to it from your person perspectives?

I also could test their analytical skills and ask them to compare it to something they've seen done in their community.

*I teach Tourism and Hospitality related courses.

Melinda ,

You make a great point. Would you explain the SAMR model?

Dr. Kelly Wilkinson

Lesley,

What great examples. You want students to analyze the content and determine its value. That would be a great assessment.

Dr. Kelly Wilkinson

Bennett,

I agree that is the best way to to determine how to assess a social media assignment.

Dr. Kelly Wilkinson

I would ask students to synthesize and analyze which are higher up on Bloom's pyramid of learning. This would be preferable to memorizing and regurgitating. The same principles apply to evaluating work in a social networking site as they do say with a quiz or writing assignment -- Decide what objectives you will be measuring and then determinine how they will be assessed. I would also try to employ the SAMR model.

Blooms Taxonomy provides the multilevel assessment that can be very useful in student evaluation when it comes to Social Networking.

The levels or pyramid of Blooms (Knowledge, Comprehension, Application, Analysis, Synthesis and Evaluation) are a perfect set up to develop a grading rubric for the online class. By using all of these categories, the student will receive comprehensive feedback for his/her performance on the Social Networking site. For example, breaking down one element, such as Analysis, students will receive feedback on analyzing patterns of use, organizing ideas and recognizing trends in Social Media.

All are important elements when it comes to student evaluation.

Blooms Taxonomy provides the multilevel assessment that can be very useful in student evaluation when it comes to Social Networking.

The levels or pyramid of Blooms (Knowledge, Comprehension, Application, Analysis, Synthesis and Evaluation) are a perfect set up to develop a grading rubric for the online class. By using all of these categories, the student will receive comprehensive feedback for his/her performance on the Social Networking site. For example, breaking down one element, such as Analysis, students will receive feedback on analyzing patterns of use, organizing ideas and recognizing trends in Social Media.

All are important elements when it comes to student evaluation.

Facilitating business courses, Bloom’s taxonomy provides an excellent approach for student’s to demonstrate their understanding of concepts at three levels…

First, it can provide the opportunity for students to demonstrate they actually “understand” key elements of the overall concept.

Second, students can apply to the real world by providing an actual business example “demonstrating” the concept in practice today.

Third, demonstration of “applied learning” by sharing a potential future application of the business concept for a company.

Robert,

This is a great strategy. You can develop meaningful assessment for social media from Bloom's taxonomy. It was developed for college students!

Dr. Kelly Wilkinson

Bloom's taxonomy is composed of multiple steps (often describe in a pyramid) that focus on aspects going from understanding of a concept, its application and all the way to creating something from the acquired knowledge.

As social media today are going beyond the pure socialization aspect of connectivity, it can be also used to develop, share and exchange knowledge. Therefore, using and applying social media tool in this context in combination to the Bloom's taxonomy approach, it will allow to create a methodology in terms of delivering the subject via social media with the focus on hitting the different steps of the Bloom's Taxonomy that will assist in assessing the student's work.

Grace,

How would that work for social networking sites?

Dr. Kelly Wilkinson

This aids both trainers and learners in understanding the learning process and applying the objectives.

Linda,

YES I WOULD! It is perfect to help creating the learning framework.

Dr. Kelly Wilkinson

You would use Bloom's Taxonomy and Social Media Tools to build a rubric that ensures that students are meeting the objectives of the assignment and that the right social media tool is being used.

Tina,

That is why it is so important to have "standards" for social media. We now have our freshmen go through a social media workshop to "professionalize" their own. Our alumni are finding them and they are finding alumni through it.

Dr. Kelly Wilkinson

Dr. Kelly - The tools would need to have a measurable rubric to show that the student was engaged in the social networking to yield beneficial outcomes.
Some of the students I teach are new to online learning. Adding social networking would be a useful tool for them if they were first provided with and were willing to accept guidelines for usage. I have some folks who don't use spell check or grammar check in the classroom. Adding social networking for these people might be desirable after a beta period of practicing within the classroom. I wouldn't want potential employers to see some of the "oops" statements that are made.
Tina

Amy,

Bloom's Taxonomy is perfect to guide assessment. Did you know it was developed for higher education?

Dr. Kelly Wilkinson

Bloom's steps apply to the social media world beautifully throughout the following: knowledge of the many social media tools available, comprehension of their appropriateness, application of these tools for specific goals, analysis of their relevance, synthesis to solve problems and evaluation to justify solutions. I hope I haven't generalized too much, but these are the things I'd look for when evaluating student work.

Andrea,

You have a great start, I would definitely use a rubric so students know what is unacceptable, acceptable and great!

Dr. Kelly Wilkinson

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