When working with students that are in a career college setting I have found that a majority of them do not apply the same focus to general education matter (history, math, etc.) as they do to the subjects that they see will directly impact their career.
In order to combat this issue, I have altered my teaching method, and to some extent, the subject matter in order to illustrate to the students that general education is nothing if not paramount in their career. The math skills that they will need will reflect their bottom line. The fact that without an understanding of the history of a specific ingredient (as this is in a culinary setting) you cannot truly appreciate or capitalize on the flavor of that ingredient. How economic times and trends will shape your business plan.
What are your thoughts?