Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

President of Kalamazoo College, Eileen Wilson Oyelaran, articulates some of the most-pressing challenges facing higher education today, including state, national, and institutional economic difficulties; public policy demands; demographic changes; and technology. The right response to these challenges for one institution might not be the right response for another.

Americans owe $1 trillion in student loan debt. How did that happen, and what's the impact on the nation's economy?  PBS delivers this brief report on the rise of student loan debt and the questions being raised because of the problem. 

 

Most employees enjoy the opportunity to learn and are eager to participate in training to advance their careers.  So why do some employees hate training and how can organizations prevent this from happening? 

 

1. Training as Punishment – Employee training and development can help enhance performance but some organizations use training purely as a disciplinary action when employees underperform.  This leads employees to view training as punishment.

How to Avoid: Support all employees with continuous training opportunities as part of your organizational development strategy.  Employees are energized about training that is truly available to support them, not>>>

 

 

Employee job satisfaction is critical to any institution’s success.  Dissatisfied employees are less engaged, less committed, and less likely to perform.  Studies confirm organizations that support their employees through training increase job satisfaction resulting in better business results.  Employee training, however, is not only linked to improved business results but is also a powerful factor in shaping employee attitudes.  It creates motivation for increased discretionary behavior and a satisfaction with career development that ultimately leads to increased job satisfaction of two types: intrinsic and extrinsic. 

 

Intrinsic Job Satisfaction

Intrinsic job satisfaction is when employees consider the type>>>

Managing people has evolved from old approaches of "commanding and controling" to "developing and empowering." Over the years, managers have taken some responsibility for ensuring that their staff members maintain the knowledge and skills necessary to perform. Additionally, organizations have developed more expansive models of what development looks like. Compare the old versus new approaches below:

1. Focus on Poor Performers vs. High Performers

  • Old Approach: Poor performers are the only staff members who need development
  • New Approach: Every staff member within an organization should be developed with particular attention to high performers

2. Development as Responsibility of Human Resources>>>

It looks as though we've identified some common barriers that exists for non-traditional students. Some of those mentioned are: transportation, child care and family issues. What are some best practices that you've employed to help mitigate these barriers for your graduates?

Complete College America, a national nonprofit dedicated to growing the pool of American college graduates has published a report that outlines five of what it calls “game-changer” strategies that could dramatically increase the number of students who successfully complete college. The report provides evidence that implementing these “game changers” would result in more degrees and other educational credentials being awarded while closing attainment gaps for traditionally underrepresented populations. Also, significantly, no changes in federal policy are necessary to drive forward with the reforms, although some federal policy changes could undoubtedly help quicken the pace of adoption. 

Download the Full Report

Hi Linda, Student involvement is a great way to start off right before diving in. The better the understanding of the audience, their behaviors, and their preferences, the more intentional you can be with using social channels to achieve your goals. An issue I have seen is schools trying to use their channels for multiple, different purposes. For example, Admissions wants to generate inquiries (leads) whereas Career Services wants to brand the career center and increase student participation. The goals change the tactics, the messaging, the content....everything essentially. Consequently, some institutions have different accounts for different purposes. Take all of… >>>

Hello Amy, Using social media to post events (and other information) can certainly amplify your reach in your marketing efforts. Because you have identified that you are using social media in this fashion, I'm wondering if you can explain the following... 1. Are you using a Facebook page, profile or Group? What factors were considered in making the decision? 2. How are you marketing your Facebook presence to students so that they participate? 3. Have you established how to measure the success of your social media strategy? If it is information dissemination, what metrics could you review? What other goals… >>>

Hello Kathryn, Constant Contact has great software tools to manage your email and social campaigns - it's great your school has invested in this resource for you to use. I noticed you say you use social media to inform students of job openings and that it has been essential in helping graduates get placed. This raises 3 questions for me: 1. Does your use of social media differ in any ways from how you use email? Why or why not? 2. How have you been able to correlate success in graduate placement to your social media activities? 3. In what… >>>

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