Our school makes sure to stay compliant every piece of literature that goes out the public must be approved by the corporate office before it can go out.
We are a small school with only one campus. We review all advertisements and have them "Blessed" by our home office before implementation. We are strong believers in compliance.
Yes I discovered we are in compliance! Yay!
Most of our marketing thankfully comes form word of mouth and in our immediate community.
Melissa,
Social media has evolved so quickly and we have yet to determine its power. All advertising whether on social media pages or by other means still must meet the requirements of CIE.
Patty Aronoff
Thomas,
Spot on! The best advertising is your satisfied students. Personally developed leads are stronger and more effective.
Patty Aronoff
Yamila,
Absolutely! Focus groups provide you an opportunity to delve deeper and discuss.
Patty Aronoff
Veronica.
Everything we do affects each area of the campus but more importantly, the student experience. Excellent perspective!
Patty Aronoff
Shannon,
Congratulations! Having a marketing department certainly makes it easier. Do provide feedback to them from your interviews to make their efforts more effective.
Patty Aronoff
Personally developed leads are the primary focus for our marketing and has proven to be very effective. I would be very interested to see how social media could help our institution and I hear our compliance department is working on our guidelines currently. I know this training will help me to stay compliant within social media should we implement it.
In our institution the best promo turn out to be mouth to mouth but we also utilize TV, Radio, Referrals and billboards.
Dear Patty, we are also following some guidelines as to work in Committee's for this task.
Also, would it be a good idea to create focus groups to discuss and obtain better marketing and promotional items?
Whenever we start an improvement we consider all areas.
We usually work in multidisciplinary teams, so we can put together all the ideas and accomplish the objectives.
My institution was recently acquired by a larger career school and so all of our advertisements are now completed by a larger department that is exclusive to marketing. They are compliant
Sue,
They are an excellent source for admissions. The personally developed leads carry the strongest weight and are free.
Patty Aronoff
We are a small new school but we already have past students and word of mouth for referrals. We also use newspapers, fliers, and the internet. All advertising is reviewed by several employees before it is implemented.
Patti ,
The more we review the material, the better chance we have of catching errors.
Patty Aronoff
Jerry,
Absolutely! Having a separate set of eyes can catch the errors we may overlook.
Patty Aronoff
Larry,
All marketing must be in compliance with Commission standards. Open Houses and community events keep the school connected to the community.
Patty Aronoff
Huichi,
That is a very good practice. The Commission office is there to assist you in remaining compliant. Glad to hear that you are using their expertise!
Patty Aronoff
Our methods and strategies are within compliance. Our marketing director sends information to our accreditation department for review prior to moving forward to ensure that we remain within compliance.
