helps you stay on top of what your school is doing
I feel it is important because you need to keep up to date with the current trends to make your University appeal to futute students.
It's important to make sure that you are making sure that students have the information that they need to make the best informed decision.
To be sure it is accurate and current. In addtion, it's imperative to be sure all required regulatory / compliance reference is listed in print material. In addition, it's important for tracking the effectiveness of all marketing efforts.
Very true. Most times the advertisment is the first form of communication between you and the student. So, being familiar with that message and making sure it is in concert with the schools message is essential.
Michael:
This is a good point. Moreover, if you believe that, based upon the feedback you are getting from prospective students, any of your school's advertising or marketing material is giving students inaccurate or misleading information about the school, it is important to bring that to the attention of your supervisor.
I feel it is important, because I have knowledge of things that are going on locally and in the industry. I like to keep up on the advertising, because I feel I can add good insight to the Marketing Director. My Director and i i have given several suggestions, which have been accepted.
This can also give you a way to relate to the student on a different level. When a student tells me they heard about us on the radio, I ask what station? This can lead to a short conversation on music which can put a student at ease. I want my students to feel comfortable with me and to be able to give me information that could be helpful to their future.
Allison:
Very true. Understanding how a student became aware of your school is an important element of the admissions process.
i feel it is important because it is likely to contain the most current and exciting elements of the University. You also want to make sure that the message you are sending to your students everyday matches the message of the University.
