I agree Daniel! Being familar with the advertisments will allow you to be on the same page as the student, especially if this is what peeked the students interest in the first place!
It is important to view advertising material due to the fact that an error might occur yet; I will not have an effective role in this area.
Knowing what is current from the student's perspective is the best way to know your product and stand behind it.
It is important to understand how your school is reaching out to the community to advertise the school. It is also important to understand the content and the message that your school is portraying to a prospective student. It may also help an admissions representative understand how the student was informed about what school and what media type they are more comfortable with.
You have to understand what you are talking about with a prospective student. The marketing materials and advertising are the "commercials" for your college that conveys information to be informed about the college. You have to understand the message and ensure that the message is conveying the appropriate information for students. You have to make sure that is is not inappropriate, mis;leading and or confusing for the student
I agree. Knowing the advertising and marketing materials that your school have will definitely come in handy when your student asks about "the flyer" they saw or the "link" online they clicked. This way, you know exactly what was in these materials to better accomodate the student's interest in your school.
The avenues your school takes for marketing can really give you insight on the target market...this can help with contacting them at the proper times
Material should be reviewed and updated regularly, based on the products' development. If this question refers to us as admissions reps viewing and knowing the information, this is important as we - perhaps ALL employees - need to know what is being presented to prospective students/clients. It should be the case with any business which produces promotional material.
I feel it's important to understand the schools measure in reaching out to prospective students. How many different avenues are we using to ensure "leads" are attracted...the more, the better! Advertising/marketing materials can be another great resource in learning the school: it's programs.
It is important so I can know what lead the prospective student to look into our school and be able to converse with them about that.
To help the student best, it is important to understand what in the marketing materials inspired the student to contact the school.
We need to be aware of what information prospective students are receiving. For instance, if a billboard is promoting a new program for veterans, we should be prepared for those calls.
I must be prepared to answer questions from people on all socio-economic levels. I also have to make sure I give accurate information to correctly represent my school.
I think as an admissions rep that is important to be familiar with your school's marketing and advertising campaign because such knowledge well alert you to your source of leads, or prospective students. My school uses a combination of mailers and online advertising.
It is important to review your school's advertising and marketing material to ensure the agent has all information that may be circulating among prospective students. It provides an opportunity to be prepared in case a student inquires about something they saw in a marketing material.
False advertising! you don't want to tell a student information that is not correct and you want to make sure that what is being marketed and advertised is correct also.
Because by law, we are held accountable.
I feel that its important to review your schools advertising and marketing material to ensure that the student has a solid understanding of the program they are interested in and to ensure they don't have a misconception of what type of career they may be able to obtain with their diploma or degree after they graduate.
It is important for us as admissions agents to understand the tools and resources that are being used to attract potential students to our school. A good understanding of which marketing strategies are most effective will help us make sure we are reaching as many potential students as possible.
It is very important to review your school's advertising and marketing material because it gives you all of the information needed in order to provide the best knowledge for your students. The more knowledge you have about programs, special things going on the more that you will be able to educated your students better
