It has to be in compliance
You need to stay current with all policy changes from all agencies, boards, etc.
I agree - I also think it is important to stay current with the time. For example, with it being 2013, social media has become a big part of our society. As technology improves, we need to stay abreast in terms of advertising.
I think it's important to ensure advertising and marketing is done the right way and within compliance of state and federal laws.
This is the first thing that our students see, this makes it easier to bond with your student and find that common ground, you are gaining "credit" in the students eyes when you are on the same level as them.
So you know how and where we are marketing to our students, very important to be knowledgable
It is important to know what is being advertise because that is what will draw potential students in and what they will focus on. Whenever the advertising in our area changes, we tend to receive an influx of calls and questions related to what the advertisment was addressing. If we sound confused or unsure of what the potential student is referring to, it will turn them off and we will lose them as a student. It is always good to be on top of the current marketing and advertising strategies.
It will make me better prepared to discuss it if the students or prospective students have any questions.
When working in the admisssions department, it is always in good practice to keep yourself up to date on current advertising and marketing materials. You essentially need to see what a potential student may ask you, and if you are not aware of the material, you may not appear knowledgeable in your field of expertise. Bottom line: this may make or break the student's choice in attending our school.
It's important to review the school's advertising and marketing material so that you are able to ensure no false promises or anything out of compliance is being used. In advertisement words that are okay for certain goods may not be appropriate when advertising education. For example, "Product X" can guarantee that you will love it, without risking any sort of compliance issues. When referring to education, you cannot guarantee that a student will find a job as a nurse after completion of the program, because there are a number of external factors that play into that. It is okay to advertise, but it should be to promote the programs the school has to offer, as that is something that is factual and can be upheld. It is not okay to promise a student something through advertising that has a number of contributing factors, such as the student, job market, etc.
I agree, and with social marketing becoming a bigger and bigger part of how the students are researching schools I find it important to keep up with my schools Facebook page, as well as other social media outputs.
Its always best to review what the school has out for advertising that way you know what the prospect student are looking at. It's never good whe you find out a min too late about something going on in your own school from the prospect student!
I feel that it is important to to review the advertising and marketing materials because it gives you insight into the Lead's point of view. By seeing the same advertisement that the Lead sees, you can have a better understanding of their expectations and begin to determine how much knowledge the Lead has about the program.
Being aware of currents ads. This way you know what future students are seeing.
Knowing what prospects see before they contact the school is important. Program accuracy, address & e mail or phone numbers need to be correct.The content of the advertising piece helps Admissions know in advance what type of questions or interest may be generated by the "call to action". Knowing what advertising sources motivate the contact are important to track as well so that the school's advertising efforts are maximized.
Yes, it is very important to be knowledgeable of your school's advertising and marketing materials for a couple of reasons. First of all, you want to be able to address potential students' comments and/or questions relative to material content. Secondly, you want to expand on the content that has generated the interest of the potential student (i.e. the particular program, features/benefits of the school, etc.)
When talking to a prospective student you want to sound knowledgeable about your school. If they mention a marketing piece and you are unaware of it, that might make them doubt your credibility as an admissions representative. I am glad this topic was addressed because I am not as familiar with our marketing materials as I should be. I will change that now.
It's important to have an idea what your prospective students will know/expect about your school when they come to you with inquiries. This way, as an agent, you can manage those expectations and be prepared to provide further information that will be useful to the student.
It is important to know the contents of the ads because you want to know what the student has been told about the school, or what their exposure thus far of the school has been. It is better to know what a student is talking about when referring to an ad they have seen, rather than to be clueless as to what they are talking about. It makes you seem knowledgeable and competent when you are in the know.
Understanding what and how your school is advertised to prospective students will allow the admissions rep. to be better in touch with what drew the prospect to your school. It gives the admissions rep the opportunity to better relate to the prospective student by understanding the students driving force, needs, and/or long term goals.
