It is always best to simply reinforce the benefits of the organization you represent. If the student is truly desiring an opportunity to compare and contrast, then a good strategy is to provide them with solid information to compare the information they get about other institutions with.
The best way to handle questions about competitors while remaining competitive is to have a good working knowledge about your product (educational institute). Then focusing on the benefits of your program.
The best way to side step questions about competitiors is to simply advise them to check with the competitor and then highlight truthful information about what your program or services can offer them.
I think that some of the best strategies would be to focus on the strengths of your school. And toi simply advise the student that you can not share any information regarding another school but I can discuus our strengths, our programs, at this school.
One of the best ways would be to find out the student future goals and how our school would best fit when it come to acheiving them. Most important is being honest and don't be afraid to tell as student that you don't know about certain details when its about other schools.
I think one strategy is focus on your institution and tell them the benefits we have and let the student decide what is best. If they want to know about other schools they can call them and get information but I think to focus on the institution you work for is good to do.
stay focus on what your institution has to offer as an advantage
I say something like "I can't speak to what school ABC does but at our school we do it this way."
Just let the prospective students know that they should contact that specific school to gather information and compare all the schools they are considering. Then ask them when they would like to talk about the research that they have compliled.
Always speak of your own competitive advantages, focus on what the instituition can offer their educational needs and give them the areas the institution can fufill the objectives they are wishing to succeed in.
The best way to handle the questions about other schools is the advise the student to compare apples to apples and to really stress the benefits of attending the online programs here at ITT Tech.
The best strategy is to put the responsibility on the student to do their own research. I state that it is a matter of finding the "best fit" overall based on the needs of the student. I never say anything negative regarding another school but rather have the student think about what is most important for them to be successful. Once they come to the conclusion of what they need then they have the ability to come to a good decision.
Find out what the student is looking for in a school. Then simply provide them with what you have to offer at your university. If it doesn't align, try and refer them to other universities that may be able to help them. It's about the student and their future.
My strategy, after stating I am not familiar with the other school(s), is to ask why a certain topic is important to them. Then, I acknowledge their concern and highlight how our school can help them, if possible.
I totally agree. I reinforce the positives about our education and campus, When comparing to other schools I don't use specific names but use generalizations, like community colleges or state schools.
Exactly! This has to be about the potential student finding the right fit...there is no need to step outside of competitive Integrity if you truly believe that your school offers solid benefits and educational opportunities for prospective students.
An ADA can focus on what features and benefits their institution offers when providing information on the institution. This allows the ADA to have control of the conversation and eliminates questions about other institutions.
I have found it's best just not to mention any other school when I'm meeting with a potential student to my institution. I always strive to keep the conversation on my potential student's needs and how my insitution specifically would address those needs. When asked how we are different from or better than another specific institution, I have often just answered that I'm not the expert on that specific school, but that I can tell him/her what we do here. I've yet to have someone not accept that as a satisfactory answer.
At our college we focus on the things that make our school different but never ever disparage another school. We always try to encourage students to make an appointment and research any or all schools they might be interested in and make their best choice. It makes sense to encourage this approach since we all really want students who are the right fit for our college. If we use this approach in all colleges and institutions there would be many less issues overall because hopefully students would feel like they made the best decisions for themselves.
With over 15 years of admissions under my belt I have actually never been asked to compare one school with another. I think that when you are totally honest about what you do the question doesnt arise and if you exude professionalism most people are aware your too classy to speak bad about another institution.
