Chris, great job. By using statistics or other accurate program materials, you are increasing your credibility to those students.
Dr. Jean Norris
I would use an information package that also has supporting links to further research and answer more questoins students may have. Additional information that is helpful are statistics for other shchools including our pertaining to success and employment rates.
We made everything available online including a digital catalog and detailed information on each program we offer. We do not send out hard copies of information because we want to "GO GREEN", however many people, including myself, need to actually have the information in hand so they can go back and take a look at it. Do you think it is necessary to have information to mail to potential students or does having the information available through our website seem sufficient enough with potential students today?
We have a website to send our students to. We can send them a catalog if they don't want to go online. We also have course programs with the breakdown of the program in services that must be performed and book work that must be done.
Darlene,
Wow...you defintely have a great number of resources to utilize with your prospective students! That is excellent. I'm also seeing that you try to "change it up" with the materials you use - this is a great way to accomodate the various types of learners that you could be working with. Keep up the great work.
Shannon Gormley
We have many materials both pdf's & hard copies to provide to prospects - General info. brochure about our school and its programs, an actual Program handbook, a flyer of our upcoming company seminars, a flyer about our Veteran benefits. We also have postcards - when I make an appointment, I send a postcard with the date/time, my name and on the back are direcitons to our school. We also have a Call for Personal Interview postcard.
I try to use both mail & email for each prospect, although, I do ask how they would like to recieve the information, either by postal mail or e-mail.
I would like to see postcards listing when the next class starting date is and call to enroll now!
Erin, that is a great point. By having all of these different resources, you can match the student individually to what they are looking for. I wonder, how will you go about getting those graduate testimonials?
Shannon Gormley
We provide brochures, our website, course catalog, and T.E.A.C.H. scholarship information to prospective students. I would you like provide a list of testimonials from previous graduates of the program to assist future students in making their enrollment decision.
Sharon, that sounds great. The templates can certainly help when you have a large case load. Do you find the need to personalize these?
We have email templates with information. We have digital catalogues.
Thanks for sharing Germaine. These sound like great supplemental resources for you to use. You mention that you only use these as a last resort. How might you use these in conjunction with what you currently do to make sure the student is getting the level of detail that they are looking for?
We have post cards and PDFs that we send out along with brochures, but I dont like to send that unless it is my last resort. I want to be able to expaline to them in detail what each item means
It sounds like your institution has an environmentally friendly approach to disseminating information. It's great that your students can access information from your website. By taking the time to build a relationship with your student while you have them on the phone, you're building the value for them to come and visit. As you answer their questions honestly and continue to engage them in conversation to learn more about them, you are establishing yourself as someone who can partner with them to make a decision regarding their education.
We have nothing to send out here. I have to refer them to our website which has the whole catalog on there for them to look at and do some research about the program of interest. I do wish I had something to email them instead of them getting all the info off website. I feel it leaves them no reason to come in after that. How can I sell the value at that point?
Interesting observations, Bobbi. It sounds like you can direct your students to your website to get even more information, which is great. Viewing objections/challenges as an unanswered question is a great way to take the discomfort out of addressing those tough topics and identifying what the student's priorities are.
we try not to send much out b/c if they really want it they can get it from our website. our students are local and really need to come in. I train my team to really try to find their objection....to me, an objection is just an unanswered question! That is their reason to come in! WIIFM!
That's great Jason. Some people are visual and so they may need everything written down for them. How would you communicate the information the information in the folder to someone that needs to hear it?
Hi Jason. I agree. Virtual visits allow students to look at the school without actually stepping foot on campus and this allows your school to be flexible with the way a student may want to see your school. What specifically do you think the benefits of the virtual visits are?
Virtual Visits, i like that one. That is a great idea.
Provide students with a folder that contains a summary of the syllabus, papers showing job placement for the field, and information about alternative ways to find funding.
We try to cover all question that a student might have, in the folder.
