These are great practices and are sure to contribute to your school's high success. Are there any other resources that you'd like to add? If so, what are they and how do you think they might contribute to what you already use?
I generally send an email with attached PDF's that describe the certification program in medium detail, while in the email I give information on the school, the program and the benifits it will deliver - and in that email I very much strive to address the most common objections that arise (based on many years of experience in this field), however the objections are swept away through providing information, rather than directly so. This way, when we do meet, those objections are no longer an issue, as the prospective student is aware that they won't be a problem. (Of course, there are always some issues to be addressed...)
Also - as my school enjoys extremely high success rates and student satisfaction, I find that having a prospective students sit in on a class or two in the subject they are considering allows the prospective student to see firsthand that the environment is not too "scary", to see the very high quality of the training and to have positive contact with current students that probably had a lot of the same concerns before enrolling, making it very easy for them to picture themselves in that seat, happy and successful...
These are all great resources to use, Andrew! I love the concept of Gold Mail. It sounds like it has helped you to reach your students in a different way and is working! Keep up the good work!
We have our course catalog that I can send in a pdf file but I also use GOLD MAIL is a program that I can put an additional 10 minute recorded presentation and I can track how many times they have watched it and at what time. This has helped in closing many enrollments, We also offer weekly Live Webinars for our courses.
Great Kassim. I'm curious, how do you use these with students? What if the student is not coming in for an appointment but needs this information?
We have documents that list our programs and other documents that provide a description. Also, we distribute program specific material with detailed information.
I get the feeling that you're an optimist, Jeremy. That's awesome, it's so nice to hear that you look for the good in your students. Arming your student with the resources to conduct their own research demonstrates your willingness to help and be available too.
I always cross my fingers in the hopes thatthey will do their research prior to meeting with me. Sometimes high school students will be high school students, and will not always follow through with what they say they are going to do. I try to be a "wishful thinker" to hope that they would like to know as much as possible about the college that the plan on visiting prior to showing up to the campus.
Great too to help the student get information, Jeremy. How has this tool helped you in your student interactions? Do you find your students typically take the time to do a little research before meeting wiith you?
I utilize the webiste for my college on most occasions, from directions to the campus, to our majors that are offered, etc. The best student is the most informed student who has done research on the college before coming in for the appointment.
We use every resource possible to provide information to our students. We have mailings, emails, pdfs and brochures. Recently, we have focused a lot of our attention on virtual tours for our students that are unable to visit and are able to provide soft copies of all documents to keep the admissions process flowing smoothly. The virtual tours have worked out wonderfully for our national and international students.
We recently implemented virtual visits and often use podcast and social network sites that have list of student and alumni blogs and testimonials
Yes, it is important to get the prospect on campus, Marc. However what do you do when they aren't showing up? What kinds of materials or "tools" do you wish you had to reach people who can't/won't come on campus?
We have pdf brochures that normally work well. We only try to send these out to international students or ones out of town.
Normally we try not to send out brochures, but rather tell the prospective students that the information is generic in nature and they will receive better help and the answers to all their questions when they meet with us at the school.
