Heather,
There are many ways to reach out today. We must always ensure that how we communicate displays professionalism and compliance.
Patty Aronoff
We are a very small team so that each person can review and ensure that we are in compliance. It has been beneficial to have every team member review all documents so that everyone is aware of ads that are being placed and where they are going as well!
We use a variety of methods to promote our institution to prospective students including print media, email, social media, information sessions, open houses, and graduate fairs. A marketing oversight committee is responsible for ensuring all methods are fully compliant. Admissions representatives have completed admissions training, conduct themselves professionally, are ethical, and fully understand the implications associated with non-compliance.
Our organization uses all of the typical forms of promotion. The work is always clear and detailed. There are never vague statements.
I work for a school with multiple locations and we do a great job of promoting are intuition internally and externally. Yes I feel we are in compliance in always being honest and open with everyone.
At our school, we promote ourselves through a lot of community outreach events. We also have a local advertising budget and run ads in a variety of media, including: print, online, television and radio. All of the copy and art used is approved through our compliance office.
We use various methods to reach out to prospective students including: Print, Email, In person university visits, campus events, etc. Our Marketing and Enrollment Departments have always worked very close together to maintain compliance, while continuing to be effective and efficient.
Diego,
This is a best practice. All advertisement should be reviewed for compliance before using.
Patty Aronoff
None of our advertisement is set without the approval of the compliance department.
Greg,
You bring up a valid point on consistency and compliance. One wrong word can change an entire meaning and take you out of compliance.
Patty Aronoff
Jeremy,
You have a solid team behind your marketing to ensure compliance. I would consider adding these marketing communiques to your notebook.
Patty Aronoff
At the largest private university in the nation, we use a variety of different methods for promoting and advertising our school: social media like FB, Twitter, YouTube channel, LI and Flickr; national TV; Internet and search engine optimization; local & national radio, etc. Our centralized legal and compliance office reviews all promotional materials and sets guidelines for each to ensure that all local campuses and the Online Campus are consistent in message, and always always operating in compliance with state and federal laws.
We obviously provide printed gainful employment with each program insert sheet, and links to the same on the main school website & program disclosures. Admissions personnel use standardized, specific email templates to communicate with students and responding to information requests; while that may sometimes stifle individual personality and “creativity†the practice hopefully ensures that the organization is delivering a unified message to our current & prospective students, so there is – generally speaking – less chance for misrepresentation non-compliant information.
Hi Rachel,
You brought up and interesting point regarding the admissions team using standardized email templates. My organization also does this and it ensures that the organization is delivering a unified message to our current and perspective students. The benefit of an approved unified message is the fact that there is no worry of misrepresentation or fear of a rouge advisor providing non-compliant information.
I am employed as an admissions representative for a large institution. Our presence is everywhere, television, radio, outdoor advertising, direct mail, and online. We have a specialized marketing and advertising team whose sole responsibility is to ensure that our marketing research is not only effective but also compliant. Before any type of marketing communication is released it must be reviewed by both our legal and compliance teams. Having these standards in place ensures that we always act ethically, honestly, and within compliance of all rules and regulations.
Tim,
Transparency should be first and foremost. There is a strong comfort level of what we are saying when we have the right answers and are trained in such matters.
Patty Aronoff
ARIELYS,
Advertising is a great way to capture the interest of your potential students. We only have a few seconds to plant that seed.
Patty Aronoff
We are going through our accreditation visit soon, so this has been a topic and area that we've been reviewing very closely lately. We are using most of the methods of advertising and marketing discussed in this section and are compliant with each area. We are very transparent and provide all of the information and disclosures up front to the student. The scenario where the student asks for the cost over the phone is one we just reviewed in a recent training meeting! We answer the question just as described in the scenario provided. That's a great feeling!
We are in compliance, our advertising conveys the desired message while complying with state regulations.
Rachel,
A very good process that is followed by many. A word misused can dramatically change the meaning.
Patty Aronoff
All advertising and marketing material is prepared is reviewed by our legal and compliance department to ensure that is aligned with all laws of both state and federal. Admissions personnel use email templates to communciate with prospective students when follwoing on their request for additional information.
