School Advertising and Marketing Materials
It is important to review your school's advertising and marketing material to become more informed about your institution. Advertising and Marketing are how many potential students become aware or your school, therefore knowing what materials your school provides is important in case someone refers to such materials or poses a question about them.
So true, all agents should be made aware of all new ads, so when questions arise, they know what they are talking about, nothing would be more frustrating to a student is am agent saying, I don't know what you are talking about, I have not seen the ad !!!
I think the most important statement in your post is "current", outdated materials are of no use to anyone and will often lead to misinformation getting to prospective students.
Reviewing marketing materials to essential:
1. Make sure all information is up-to-date
2. Make sure all materials are reviewed by legal
3. Make sure you get 2nd & 3rd opinions as presentation is so important, all ads should be eye-catching, an overlooked ad is a wasted opportunity !!!
You are exactly right, having a understanding of what is out there is important,as an agent and to be able to communicate the information to the student.
Make sure we understand what is being advertised to the customer and know what information is out there, determine the students level of knowledge about the program(s) they are interested in and assisting them to make the choice that will best suit them achieving their goals.
Advertising and Marketing Materials are good to review because the laws may change.
I believe that it is important to know and understand what is being put out into the community by your school. You may have a student that comes in for information based on a promotional material they saw, and you need to know and understand what that information is so you can give an informative answer.
It is definitely important to review your schools marketing materials to find out how the student is going about getting information and what information was given to them. It is also productive to know so that your school can gage what marketing tool is grabbing the most student's attention.
I think we need to be very mindful of what image we are projecting out. It needs to be an honest one that provides a true picture of what our offering is. False advertising, just like any immortality, only breeds a negative response.
To ensure that the up to date and correct information is being released to the public with regards to advertising.
Reviewing these materials that the school distributes allows me to stay on top of what changes may have occured. It also keeps me informed with accurate information so if asked I am confident in my answer.
Being up to date and aware is always important. Students see commercials or get an "idea" of the school from many people. We all know that word of mouth, to this day, can be a constructive way to advertise but it can be bad for the schools as well. Knowing the perception of the school in the community is important as well. It is also important to know what is being advertised and how it is being presented
I think It is very important to review my school's advertising and marketing material because that is the way I have a job. If I hear from multiple people about how something just isn't working with they way we are marketing to them, then I know I need to make that change so I am still reaching out to my prospective students instead of them thinking the same thing as the students before when it wasn't working.
It is important to know exactly what is being advertised to prospective students so that when we are talking to them, we are not telling them something different from what they were originally motivated to call/come to the college for in the first place.
It is important to review your school's marketing information to know first hand how your school is being promoted and potentially perceived by its audiences. Having an understanding of what material is available and being promoted, allows an individual to be better equipped to address specific questions, program opportunities, etc.
advertising and marketing is a very important and valuable tool. It is not only necessary, but smart to understand and know how your school puts their message out to the public.
It's always important to know what marketing material your student encountered to get them to engage with you. This gives you information such as what prompted the call to action.
It is important to review your school's marketing material to be informed and to get understanding what attracted that person to the school. Additionally, sharing feedback from prospective students to the marketing team helps with new themes/projects. I also want to add, I would want to see how we look to the world. Not all schools do tv and radio marketing. I get excited when I hear or see my school.
By reviewing this material, an Admissions Employee is better prepared for questions from students, and has a good idea of what kind of image the school is projecting out to the public. This makes it easier to know maybe some of the expectations or preconcived notions that a student might have before sitting down for and interview or coming in for a visit.
