Community career fairs and school career fairs are great for reaching prospective students.
We have been more active in community career fairs, even inviting our instructors and career services team to join admissions.
the most important change that we have implemented, that can save a considerable amount of time for the reps, is that our corporate marketing people scrub our inquiries continually, so we don't make any mistakes and call someone on the DNC list. This is a continuous effort to help us perform our jobs more effectively and more carefully. We don't want to call someone who hasn't asked us for information! I am really glad that they have implemented this for us. We have had this for quite some time. I remember well when we had to check each inquiry ourselves!
My institution contacts only the students who are inquiring more information. If they are on the Do-Not-Call registry, there is a signature line they can sign that states we can contact them up to 3 months.
It is my thought that these regulations have made the idea of "referrals" more important than ever. Instead of resorting to cold calls and continually reaching out to people who may not be interested or readily available, this puts us in a better position to reach out to potential students who have spoken to current students about our programs and what we offer. Referrals are also proven to convert to enrollments.
I could not agree with you more. Having to focus on one student at a time makes this process very personal. Receiving a hand written card makes you stand out. I have gotten great responses from students. When you think you go from man I cannot get to this student to students calling you back its great. Thats turning a negative into a positive.
Our institution only contacts perspective students via telephone that have indicated interest in learning more about the opportunities that we offer. We have eliminated any "cold call" tactics.
New regulations have definitely made recruiting a more personal effort to reach every individual student. If they're on a DNC list, sending a card in the mail. If you have an email address, reaching out in that manner instead. Now, instead of just being able to pick up a phone and call a student, you may have to do 2 or 3 extra things to reach that person. Or instead of sending an email to a bunch of students about a specific program, you can make it a personal note to the one recipient who requested that info. These newer regulations have made it more important to focus on one individual student at a time instead of rushing through with a bunch of people.
Based upon the content of an inquiry, the initial reply (voicemail or e-mail) and subsequent e-mail communications are handled as follows.
1. The purpose of an e-mail sent to a prospect is clearly identified in the "Subject" line or a voicemail by stating the reason for the call.
2. The e-mail body text references the propect's inquiry to remind him or her that the information was requested. Prospects often shop several schools at the same time.
3. An opt-out of future communications is provided.
I agree as well. It has not changed my methods either.
During lead generation, our school has always done a great job of emphasising filling out interest cards, only if genuinely interested in a program. Once students are contacted, if they say they are not interested, the student is placed in our own "do-not call" list. We have policies in place that are complient to all regulations.
The "Do Not Call" regulation has changed my recruiting methods greatly. I now take the extra time to explain what the "Do Not Call" registry is and what will and will not happen if they sign or do nto sign our information card. Our school has hired a third party calling company to contact all seniors who have signed our information card in the past couple years.
We never really sent out emails to out prospective students. We were just talking about sending out a open house email. And now we know exactly how to go about doing so and meet the requirements.
When it comes to using phone calls and emails effectively I think I do a pretty good job. Phone calls are easy to make sure I am in compliance on because my companies system automatically updates from the DNC registry and we also check all Personal developed referals against the DNC. Emails are a little more tricky because I alwasy try to associate my subject line with the main point of my email.
I agree. thats how we work here too. Good post, keep up the A effort
We require 100% verification of all referals from students from the DNC list before they are assiged to the Rep. to ensure that
Representatives have the ability to quickly respond to a prospective student's request to be removed from a call list by placing them on an internal "Do Not Call" list. Giving the representatives the power to remove names from the call list helps to ensure that the company remains compliant.
My methods have not changed. I use the documents that headquarters authorizes. Any referral is checked prior to contacting to make sure they are not on the DNC list.
My methods have not changed much at all. I have always operated from the stand point of treat others as i would want to be treated. So i know how i feel when i get tella marketers calling me. i also treat them as id want to be treated when im at work. they are just doing there job and some how i in advertantly clicked onto something so that they would call me. it is not personal and it easily delt with.
I give students 2 options when filling out the cards. 1-name and address without phone numbers and 2-phone numbers if you want to speak to a representative. Then if someone calls the student and they indicate a change of mind we wish them the best of luck and don't call back. What we do is not something you want just anyone to do. There is a great deal of responsibility in our careers. If we have to sell you on our training then you are probably not suitable at this time. I got my own son to attend my school and I grilled him on whether he really should be in this career. He had to convince me he wanted and could do the training and the job before I would let him enroll. More than a few times my life has depended on my son's work.
