Dr. Susan Schulz

John, Hi John, Offering non degree programs is a great idea, in our opinion. People seek training to get into the workplace quickly. But - degree programs take time. As you know, it's important to identify a ready market and then determine how to attract them with a goal of referral and word-of-mouth enrollments. It's the most economical marketing strategy and increases the opportunity to consistently reach qualified students who are likely to succeed. You have niche programs and thus saw that mass marketing of radio and tv was too broad and didn't have a good return. After you identify… >>>

John, You've pointed out some interesting challenges we all face. I've found that we need to look for one solution at a time, share it, and tweak it. As to content, it is amazing that you never know what is going to be of interest and value to someone else. Solutions to "what is in it for me" is always a good way to start. As to social media, we find that the more we read about what others do, the better we are able to apply social media to us. Good news, thee is always something to learn! Thanks,… >>>

John, Sounds like you are going a great job and have a great start. What you might want to do is write up a "how to" for each successful event. Once you figure out how to make the event run, then you can give the task to others to repeat. The event itself can be a great way to get the word out about your school. YOu'll get the reputation that your school cares about the community. Good idea to talk to the local media, find out what they want, how they want the story, and learn who is truly… >>>

Michelle, You point out something very important. A plan shouldn't be killed because it didn't work out right away. It could be a good plan that needs adjusting. You are quite right that weekly or even daily evaluation will help to head off problems in the beginning. People are too quick to stop something because often they are afraid. We learn more when things don't work. It forces us to be creative and consider other options. Maybe someone will be brave enough to re visit your community outreach plan. We also think one person needs to be out in the… >>>