It is important to know what prospective students are seeing and to make sure that all advertising is following compliance.
I think it is important to do this for a variety of reasons. To begin with social media and marketing has completely changed the way we interact with people. Most people use internet more than ever to do research on something before they purchase a product, or call a company for a service. It is important for your website and web advertisements to be up-to-date and have enough information and leave the perspective students interested. Also, if changes are made in your school, you will want your marketing to reflect any of those changes. Personally, I think it just looks better if you can tell that marketing materials are up-to-date. I love looking at advertisements in magazines and brochures, and I immediately am turned off by a photo that you can tell was taken 10 years ago. I think if you are serious about marketing anything, you should committ to making it appealing and putting the extra work in now and again to making it look refreshed.
I think it is extremely important to review school's advertising. It shows the student that we are involved and care about how they were introduced to our school to begin with.. we wnat to know"How did yo hear about us?". this is so vital! Knowing by word of mouth is another huge marketing tool! I personally would love to market for my school. I
It is important because we need to know what we are allowed to say, what we aren't, what the benefits of choosing our school are, and why they should choose it. It is one thing to have the information that you may need when you are sitting at your desk talking to students, but it is a totally different situation when you are out in the public and get asked a few questions and have no information with you. That is when it is definitly important to review the material and be sure that you know it.
It is important because you need to know what materials are out there so when students come in we can analyze how they heard about the school or what marketing techniques are working effectively.
It is important to know how the students came to us,we need to have an idea of their expectations. Advertising is a students first contact with the school and we need to make sure that we are aware of why the student has contacted us.
Our students often have come from lead companies so they are looking for a program or a career rather than specifically looking to attend our school.
As Director of Admissions, my advisors will often be what our potentials students will be basing their first impression on. It is very important that the advisors are extremely educated in not only what the University has to offer the students, but also up to date on all current marketing material and promotions being presented. Their knowledge and ability to reiterate this material will only reinforce that what they read, or saw.
Review of marketing materials is important as it may be the first thing a prospective student sees regarding your school and you want it to be remembered. Remembered for the great presentation and content, not for sloppiness, errors or just plain poor visual effect. There are so many different avenues of marketing that there should be no reason that someone has not heard of your facility or what you can offer.
To be sure your school has added the school name, address, and registration code to all advertising materials. Not doing so would be against regulations.
I think it is critical to review school advertising and marketing materials for several reasons and from different perspectives. As an agent, it is important to know the branding, be familiar with the information that prospects see or have received, check to make sure marketing information is current, and to make sure it is designed from a perspective that a prospect can easily translate and understand.
I think it is important for the agents to review the marketing material so that we stay informated on what types of information we have available for prospects to view.
Just like with any brand, the marketing team is aiming to carve out a niche segment and target students most likely to benefit from the program offerings. It's important to know what will drive perspective students to pick up the phone, submit an inquiry online, or walk through the door.
Knowing what the marketing material looks like, the phrasology used, and how the school has branded itself will be helpful in recording the effectivess of specific marketing campaigns and help to adjust the marketing mix for maximum reach and frequency perspective students are exposed to the messaging.
I think it is important to track this information and forward the data to the marketing department.
I think it is important to track this information and forward the data to the marketing department.
One reason you would want to review the school's advertising and marketing materials would be so that you are knowledable when you are speaking with students who might be responding to the ad. Student will feel more confident in other things that you discuss as it will build creditability.
It is very important to review the schools advertising and marketing material. There is a need to market and promote our programs in order to keep enrollment flowing! Understanding all material will help everyone.
It is important to note that there are different kinds of marketing. I always remember that marketing and selling are two different things. Selling focuses on closing the deal, often as quickly as possible. Marketing is about developing an image and a presence in the market place and ensuring that prospects know about the school. Marketing is a longer-term activity and requires an investment of both your time and your energy.
I think it is very important to review our school advertising and marketing material so we can provide current information to our students. Sometimes we are adding new programs and we need to be updated so we can inform to our students.
It is important to review advertising and marketing materials to make sure you are able to convey that information to students, as well as making sure that the information provided is accurate and complies with state regulations.
It's a basic tool of public relations, knowing what message you are sending out to the public. That way you can address any misinformation or unclear understanding that the potential students are bringing forward.
I think it is important to know the marketing material so you aware of how a possible student may have heard about your institution. Also, admissions/agents can then track where the student heard about the institution to then help marketing know the most success forms. It is great to help marketing track their efforts so you can then expand into new territories or even pull out of some forms of marketing that are not as successful.
