That is a great idea about the current ads on the web. We do post some things, but we don't keep up with all the advertising on the website. Too much time is spent tracking down the papers that carry the ads so we can keep up. Thanks!
Understanding the marketing of your college, and the programs, will enable you to focus on what prompted the student to visit the college.
It is important to review your school's marketing material so that you are able to speak inteligently on the question or concerns students or potiential students may have regarding advertising they heard or saw.
It's very important to review your campus advertising material to make sure that all of it is correct and that nothing has changed so you are not telling potential students incorrect information.
Reviewing your school's ad and marketing material will keep you current on what is being told to prospective student's.
I think it's important to know the message our school is sending, and how the student got excited about our school. I want to know what the radio ads are promoting, and why the potential student picked up the phone and called me.
to make sure all pertinent information is disclosed to current adn prospective students
It's very important to be able to verify what is being said about your oganization so that there isn't any false or misleading information being stated. It is the reputation of your scholl at hand, so all Advertising must be checked and re checked.
It is important to know what information about your school is being presented to the general public. You want to know the details about these materials so you can better address any questions that may be brought up by them.
I agree Joshua. I think, as you mentioned, by gaining a better understanding of where your students are hearing about your school is a very important aspect. It allows us to understand what demographics are being reached. I believe it is also our job to track these leads and understand where these students heard about our school.
It is important to know what type of student we are marketing toward. If we know and understand the marketing efforts, we may be able to relate to those students better. This will also allow us to connect with students and understand where they are coming from.
I think that its very important to be well informed and to have watched/listened to the marketing material that school uses. This way when you are out and "marketing" the school, you can discuss said material and use it to your advantage.
It is important to make sure they are compliant and up-to-date with current rules and regulations. It is also important to make sure the marketing materials stay relevant to today's students.
Our school has a very strict policy. There are many opportunities to advertise but it must go through HQ before even thinking about it. Slightly frustrating.
Absolutley. With a more knowledgable prospective student than ever before(because of internet and able to research and due dilligence) we have to know what marketing material we are distributing.
The way that information is articulated in Advertising and Marketing materials is relative to the way information should be communicated to prospective students from agents. Since these materials are regulated, they include important and accurate information that can be utilized by the Agent. It also keeps information consistent from the prospective's first interaction(advertisement) to when he comes into his interview.
So I know whats out there for perspective students to look at. They will be refering to these different materials when I speak to them, so it is important that I have knowledge of them.
Just like technology, today's hot item may be tomorrow'santiquated item. Always being aware of what appeals to the masses and how to best represent the school is a key feature of being successful.
I think it's important so you as a representative are aware of what's out there promoting your school and to be able to discuss with the prospective student what caught their attention and why they think my school is the right choice/fit for them. KNowing what advertising and marketing material out there gives you more knowledge and credibility.
It is important to know your school's advertising and marketing material because being an admissions representative requires that you are aware of how your school is being marketed, thus allowing you the opportunity to check out various marketing strategies that could help you in your recruitment strategies.
