It will help you to understand better what the student is looking for when they contact you about your school. Further, it will allow you to answer any questions they might have arising from the advertising and marketing clearly and intelligently.
The advertising and marketing should be reviewed at a minimum of an annual basis to ensure their effectiveness and that they are in compliance to laws and regulations governing their distribution.
As the person that is on the outside, representing the school, it is imparive that I know what advertising and marketing materials are hitting the public in my market.
It's extrememly important to know what is being advertised about your school, that way you will be well informed when the student comes in to discuss what grabbed their attention in a commercial.
You should be aware of all marketing materials and advertising the school is doing so that you know what is being said in case there are any questions.
As a representative of a University, you must know what materials are out there. You would not a prospective student asking you about a piece of material published by the school that you are not familiar with.
All of the advertising and marketing placed must be submitted and approved through our corporate offices and be reviewed for compliance with each State and their guidelines. All admissions directors must be familiar and current with all forms of advertising with our organization.
Because change can occur in many ways. The school may have gone through some reconstruction that is not reflected in pictures. Programs offered may have changed and should be correctly portrayed in literature. Degrees or other particulars may change and should be noted in whatever form the information is given to the public.
It is important to review school advertising and marketing materials so that we are aware where our prospective students are coming from and so that we are familiar with those sources. If a tally is kept for each marketing source we can determine where is a "high traffic" marketing source and consider doing more or different marketing to get higher results from other sources.
It is very important to see what marketing is being used...this is usually covered at our National Training Meeting each year. They discuss what we are currently doing and what we are looking to do in the future. I also like to ask students how they have heard about us to see what is working and what is not. Also, seeing what other schools are utilizing is very important.
It is important to be aware of the school's advertising and marketing material, because we need to know what the perspective student's are saying. Many times they will call in reference to a commercial they just saw or a flyer they just received in the mail. Knowing what they see is going to be a great way to relate to them from the very beginning of the first conversation.
It is important to know what your school is advertising so that when prospective students are calling in you are familiar with what was being said in the advertisement so you can address questions or concerns appropriately. It does not look good upon your institution if you have no idea of what the prospect is looking at when they are asking questions about certain aspects contained in the ad.
I believe this will help you stay compliant with the demands of the industry.
Knowing the content and how/where your college is being represented is very important. It is what the public and your prospective student is hearing about your school. Find out and know why they are coming too you.
I think it is extremely important to review and be knowledgeable in all the marketing material because it shows me firsthand what the potential student saw and understand why that particular material enticing to them. When asking my students how they heard about our school their answer will tell me a lot more than, they must watch TV or listen to the radio. Knowing the information shared with them in that advertisement can give me insight into their emphasis and why education is a priority for them at that time. It also allows for the opportunity for deeper questions. "what was it about that ad that really peaked your interest?", "Could you see yourself in that ad as a student?", "Why do you think we used this platform to reach potential students?" Asking these open-ended questions provide opportunity to find out what the students true motivation is and why that ad was successful in getting the student to inquire.
It is critical to review our school's marketing material because it is so easy for things to become misconstrued. When using a brand name, like a school, advertising not only affects your campus, but other campus' as well. We run all marketing through our corporate office.
Very, very important that we are displaying factual information at all times. We Never want to mislead potential students on anything!!
For sure! You need to know what your school is putting out there becuase it is what the students are seeing. So many times I have had a student I was interviewing tell me they saw our commercial again and again and finally decided to do something about it.
Is this true of Title IV grant money receivers/ I thought no incentives could be given?
It is very important as there may be changes with the compliance rules that will change what is said or how something is said in the marketing material. Knowing what the material says helps keep us in compliance. This way we won't communicate information that would be misleading or inaccurate to the prospective applicant.
