As a representive for the School it is very important you know what your school is saing on its advertising. Also know how it advertises
I think it's important to revied our schools advertisments and marking materials becasue it allows for me to know what prospectice students are talking about. Through doing that it feels like I can have more of a connection as to which way they take in information, meaning some people are stimulated visually or through audio.
As an agent for the college, you need to understand what it was about your college that attracts prospective students, and what sources of advertising work best. You never want contradict information covered in the advertising!
So that the appropriate information is included and there is no false statements that would mislead potential students
It's important to review your school's advertising and marketing material because the local areas around the school are changing frequently. To be prepared for these changes, we should be reviewing our advertising and marketing material often to make sure they are best suited to the local population.
For example, if bus routes are popular amongst students, we should make sure we're marketing within those departments. Daytime commercials, online advertising, etc should also be adjusted frequently based on the popularity and success of the leads we recieve and the locations they are stemming from.
Programs and "hot market" career fields are forver changing. It is important to know what we offer and key elements that set us above the rest. It is also important to do your own secret shopping. Afterall, best practices are just that.
We live in an ever changing
World. For that reason our
Marketing and advertising info
Must always be updated.
It is really important to fully understand what and how the school is advertising their programs to know what caught that students attention and to be able to answer any questions that they may have. If you are well informed your student will feel comfortable with you will trust in your abilities.
You need to be informed about your school and the Marketing programs. Students/potential students need to have accurate information about what the school is offering them. It is also a part of compliance and not mistating information.
Yes!! It is important to know what is approved or not approved through both OACCS and your school. It is equally important to know what works! and what appeals to what age group.
It is extremely important. It ensures that you are marketing the current items the school needs and that the programs you are marketing are putting out a consisent and proper message.
In order to provide good customer service you need to be familiar with your school's advertising. This way you will be able to respond appropriately to any comments/questions students may have related to a specific ad.
It will also ensure that you are aware of any new promotions that are being offered. If the information is sometimes slow getting to all departments, reviewing your own advertising will help you stay on top of things.
It is important to know what the prospective students are seeing. They may reference something and I need to know what is on it. All the proper information should be displayed and I should be able to convey that also.
It is very important to read and see your school's marketing materials because often times that is the first thing your student or prospective student see's or hears about your school. It is sometimes their first impression and molds their initial beliefs about what programs your school offers, the enviornment of the school, what the student body and instructors are like and where they could possibly work after school. Sometimes, the impression the student gets from a peice of marketing material is incorrect or incomplete, which is important to realize so we, the agents, can better assist the student with accurate and helpful information.
Has anyone ever met with the student who called or met with you simply because they saw a picture of a nurse or medical assistant in a flyer or brochure with your schools name on it?
It's important to know what we're putting out there. Students mention our advertisements all of the time. If I didn't know what they were talking about that would discredit my knowledge in their eyes. That would also have been a missed opportunity at building rapport.
This help you determine what the student may know about the school and the product and services a school provides. It also tells you a little bit more about the person. For example,if a person seen a radio ad on a particular station, you may be able understand what kind of music or radio talk shows the prospective listens to.
It Is always good to know what the students are seeing! Our school is currently really lettig us have more of a hand in our local marketing as far as getting the school's name out to the area. It's been productive and alot of fun!
It is important to know what information is out there and to stay current about the information that is going out about your school. If the information is wrong it can hurt your crediability.
It is always good to review your marketing and advertising materials for accuracy and to make sure the School's registration number is included.
The most important reason is if a student refers to a certain advertisement we want to be able to discuss the detail of the advertisement with the student and not be caught off guard. A great example is if a student says "I am interested in a logistics program" my initial response is how did you hear about our logistics program The main reason for me to understand is to find our where our common demographic is coming from so we can input more marketing into that community.
