So that I have a better understanding of what is out there that students are seeing so I can be prepared to answer questions. It also allows me to see things from the student's perspective.
At the beginning, people would ask how we got their information, and it kind of put me on the spot, not knowing what to say. But gaining the extra knowledge about the industy and where we market, I feel confident in talking more freely about where they heard about us from.
I agree. First impressions are everything. I have found that many students are hearing about us from word of mouth, and that goes along way, especially if you know what you're talking about.
I believe it's important because it makes me more knowledgeable when a student is sitting in front of me, and makes it easier when I know what I am talking about rather than just guessing. Obviously we want to direct specific information to the placement director, but having that extra knowledge will put the student at ease knowing we have similar information.
As an agent you need to know where your leads are coming from. This will help in knowing what is in the material to know what they are talking about when we call.
It is important to know what our prospective students are seeing and where we are advertising because it allows us to see what attracted that student and what they want to do.
It is extremely important to understand what type of student your school is focused on. Working for a non-traditional school is going to require different types of advertisements than working for a traditional university.
I agree, I makes the process much easier to know why the student came to the school in the first place. It can help that individual better inform the potential student.
Why do you think it is important to review your school's advertising and marketing material?
We need to be aware of what is presented to students so we can refer and relate to the student interacting with our material. At college fairs I am always interested in the marketing material that students gravitate towards - color, working, graphics, pictures. We are always trying to come up with better ways to grab their attention and to make sure we are providing the best information in our brochures for the students to comprehend what our university is all about.
It is important to know what information is out there for people to read. You want to sell the school you need to know the business.
It's critical to find out how students have heard about us so we can determine which advertising method is the most effective. It also gives us geographically an idea of what works better in the areas.
So you are on the spot if a student asks
it is important to know the message that is being sent out in advertising so you can hit the same touch points when students contact you in admissions.
To make sure that you are up to date and that you are providing prospective students with correct information. Also, this is one of the first communication tools between the school and prospective students.
I too usually ask the student how they heard about our institution. It is important to know where your institution markets, whether it be tv, web or other areas. Also, to know what is on your school's website.
It is important to review your schools advertising and marketing material so that we are aware of what is going on and any changes made or needed.
I think it is important because it is the resource that the potential student will be using to determine whether or not this is the school for them. It must have the information needed included in it so when the potential student is at home they have what they need to gain a better understanding of the center and its offerings.
It is important to appear knowledgeable about your school. Everyone has one chance to make a first impression. If you come across as clueless about your advertisements, someone may assume that you are clueless about the programs that your school offers as well.
I know with my school we cannot offer every program in every state. We need to know what programs are available for that particular student. The other thing is this. Different states have different enrollment practices and requirements that will be spelled out in the marketing materials. Without, many mistakes would be made.
