Your main objective during the telephone inquiry is to find about the needs of the prospective student, answer any immediate questions about the program, and to set a one-on-one appointment. For this to occur, you need to make evident the positive outcomes the College can offer them. Your first impression needs to be professional, confident, knowledgeable, honest, and friendly. Remember, even though the inquirer cannot see you physically, they are building a mental image of you and the College during the call. Your ability to properly describe the College and its successes is essential to scheduling appointments. Because of the tremendous importance placed on the "first impression," your introduction must be accurate and self-assured.
While prospective students may want all the information over the phone or by mail, you need to explain that it is more beneficial for you and them, if possible, to meet face to face, have an educational planning session, and take a tour of the College. Keep the length of a call to a minimum and focus on the benefits of an in-person appointment. Understand that inquiries can lose interest quickly. You need to schedule appointments within 24-48 hours of your phone call.
Marketing campaigns are designed to generate interest and drive the inquiry to call for more information. The real key to setting an appointment with them is to conduct the telephone presentation in a conversational tone rather than in a scripted format.