I'm sure we've all heard about the increased education regulations coming out of Washington D.C. over the past several years, intended to provide more accountability to all institutions' marketing, recruiting, and admisisons practices. Many education professionals have complained about the increased scrutiny, which is apalling to me. If these enhanced laws further protect the student from disception and misleading practices, then they are a good thing. It's a shame it takes a stronger microscope to force some educational professionals to do the right thing. We should always do what is right by the student and nothing will ever be in question. Besides that, the student will benefit because they will be a better fit for the institution, and the institution will gain credibility in the eyes of that student which will lead to referrals and other enrollments. Doing what's right will always come back around to you in a positive way.

It is critical to know the key information about your insitution and know how best to share that information with prospective students. The very best we can do is to know our informaiton and at the least, know where or who students need to talk to to learn more about specific informaiton they're requesting.

It is critical to understand the offerings at your institution and how they will help prospective students reach their goals. By knowing what your offerings are and how they can be utilized by students - we are able to share this informaiton with current and prospective students.

It is critical in any role to understand the details of your institution so that you can correctly represent the facts to prospective students. The key pieces that are important to each student can be as varying in nature as the students themselves - it is critical to be able to accurately share the facts. Great points on the information to add to our binder!!

Paperwork is so important to have organized while you are going through the enrollment process. Having all the knowledge you need at this moment will make the student feel more at ease when making this important decision in their lives. Also knowing what needs to go to FA and what goes to registrar.

Great way to keep information on Florida Statues and guidelines

it is good to the institution to develop an excellent and accurate marketing campaign

Understanding your institution policies and procedures is important to develop a great job.

This is one of the most important piece of a student admission and successful duration on the program

Most students who come from foreign countries need to know what to do in order to get Financial Aid.

Is there a requirement to notify the Florida Department of Education if an individual program changes program policies that may impact course/lab fees (i.e. service-learning supplies, evaluation kit needed for a lab)?

What suggestions do you have when meeting a student for the 1st time and the parents are directing the conversation? Are their specific rules under the Florida Statutes that govern communication with parents during the application and admissions processes?

How to you stay up to date with everything constantly changing?

What do you find to be your most helpful source for marketing?

What do you find most helpful in preparing to sign a new student?

What do you find to be most important in organizing your notebook?

In my case I always use the admission represenatives opinions with the marketing strategies. They help me a lot because they are the one's working day-to-day with the prospects and students. Working as a team is very important in our institution.

What documents to keep, what you can toss—and when?

In my case as an Admission Director is my responsibility to be on top of the admission processes and the marketing plan. Before being the director for me to be succesful I was on top of all the information for me to havce all the answers for the prsopects and even the active students.

I don't like to go deep in the Finacial Aid process, just go over the options with the students. Institutions have to be careful with with this part and it's better that the Finacial Aid officer explain it to them.